These days, it feels like everyone is using ChatGPT for something, whether it’s writing emails, summarizing spreadsheets, or even “getting therapy.”
Maybe you’re using this all-powerful generative AI tool in your daily life too, for recipes, travel plans, and everything in between.
But are you leveraging it to generate leads?
If not, it’s time you started. ChatGPT is a great resource for marketers and salespeople. When you combine ChatGPT with other prospecting solutions, it can help streamline your workflow, fine-tune your messaging, and more.
Discover how to use ChatGPT for lead generation below.
What Is ChatGPT for Lead Generation?
ChatGPT is the world’s most popular AI platform with more than 200 million users—and for good reason (AI Magazine). Beyond its day-to-day uses, like creating grocery lists and answering those random questions (What was the first music video to air on MTV? What’s the best pet for an apartment? ChatGPT has the answers to these questions and more!), the chatbot has emerged as a leading business tool.
With lead generation, ChatGPT can play a pivotal role in helping marketers find, attract, nurture, and convert potential customers. When used strategically, ChatGPT simplifies B2B lead generation in several ways:
- Messaging strategy – Thanks to ChatGPT’s conversational flow (and eagerness to offer revisions), you can easily develop a winning messaging strategy that’s based on real data and feedback. Feed the chatbot your goals and guidelines, and you’ll have a lead generation playbook in no time.
- Content generation – Once you have a tailored strategy, you can generate content in minutes. While you may need to adjust the chatbot’s output to make it sound a bit more human, you’d be surprised at how well it can spit out blogs, social media posts, and email copy in your brand’s voice. You can also utilize ChatGPT to create images, though you could spend all your “free credits” revising the content to meet your needs.
- Research – Have a question about a company or industry? ChatGPT can probably answer it. Need to condense your massive prospects spreadsheet? Upload it to ChatGPT. Want an ideal customer profile (ICP) based on your current data? No problem. Whatever you need to know, the AI platform can usually help and give you a head start. Then use Seamless to double-check crucial data for potential mistakes and get deeper insights like tech stack, org charts, and more!
- Engagement – Even when you start engaging with leads, you can use ChatGPT to your advantage. Prompt the chatbot to write a conversational script for your reps, or have the program craft your follow-up emails for you. The sky’s the limit.
At every point in the lead generation process, you can leverage ChatGPT to make your life easier and improve your chances of securing the sale.
Why ChatGPT Matters for Modern Lead Generation
Many people are resistant to the rise of AI (those fears of being replaced are very real). However, many more have embraced ChatGPT and other platforms as get-ahead business tools. That leads us to the first reason ChatGPT matters in lead generation: Your competition is already using it.
If you refuse to join the workplace AI revolution, you’re essentially saying, “I don’t mind if my company falls behind.” By using ChatGPT to its full potential, you can keep up with (and potentially get ahead of) competitors.
The platform also offers marketers simple solutions to modern marketing problems. In fact, ChatGPT has myriad uses in helping you overcome challenges like:
- Inconsistent messaging – If you have multiple people writing content, you’ll never achieve a 100% consistent brand voice. Even a single writer may struggle to keep all your guidelines straight. With the right inputs, ChatGPT can deliver consistent messaging that accurately presents the ethos of your brand every single time.
- Slow content production – Not only can your AI chatbot create on-brand copy, but it can also write it far faster than any person on your team. Human editing may still be necessary. Sometimes AI-generated content can sound flat and robotic. And you’ll need to punch it up during the editing stage with that human flair and perspective, but at least your content bottlenecks will be clear.
- Low engagement – When social posts and follow-ups don’t receive the attention you were hoping for, you can use ChatGPT to identify where you went wrong, generate new content for A/B testing, and incorporate voice or tone changes for next time.
Ultimately, ChatGPT matters for B2B lead generation because it allows you to focus more on big-picture thinking and hand off the smaller tasks to “someone else.”
How to Use ChatGPT for Lead Generation
There are countless ways to use ChatGPT to generate leads—some clear-cut, some not-so-obvious.
The most common option is to use the generative AI tool for what it does best: generating content. With a few short prompts, ChatGPT can produce outlines (or more) for anything written, including:
- Lead magnets (ebooks, whitepapers)
- Landing pages
- Email sequences
- Social media posts
- Cold outreach scripts
- Ad copy
Beyond generating content, ChatGPT can act as an advisor. For example, if you’re developing a lead nurturing workflow (which we highly recommend), you can ask ChatGPT to suggest the ideal channel and timing for each message, and even help you automate the entire process.
Best ChatGPT Prompts for Lead Generation
Using ChatGPT for effective lead generation comes down to the art of writing prompts. The chatbot’s output will only be as relevant and impact as the input i.e., the prompts you put together. As such, ChatGPT prompts should be ultra-specific and include pertinent details about your business. The more specific the prompt, the better the results you’ll generate with ChatGPT.
Take these prompt ideas as a starting point, then fine-tune them to suit your marketing needs:
- For audience research – “Using my product details and current customer base, identify my top three ideal customer segments. Include job titles, industries, goals, and common objections for each segment.”
- For value propositions – “Compare my product data to my company’s top competitors, then create a set of four value props that explain the problem we’re solving, the unique benefit we offer, and why a prospect should choose us over the competition.”
- For email writing – “Craft a sequence of three outbound emails for lead generation based on the audience data and product details I’ve included. Have the emails target [job title] in [industry]. Provide subject lines, personalization tokens, and a clear call-to-action for each email.”
- For pain-point exploration – “Using the customer interviews, reviews, and support tickets I’ve uploaded, identify the top three recurring pain points that prospects experience before they buy a solution like ours. Write each pain point in plain language that I could use for marketing to prospects.”
- For content calendars – “Craft a 30-day content calendar focused on lead generation. For each entry, include topic ideas, channel, format, target persona, funnel stage, and goal. Provide the result in a spreadsheet.”
These prompts are a great running start, but as you’ll notice, there’s still work to be done on your end—ChatGPT can’t do everything for you. If you want insightful, actionable results, you’ll need to gather product data and complete customer interviews, then feed them to the chatbot. (Luckily, ChatGPT can help you with these, too.)
Other Lead Generation Opportunities Using ChatGPT
So, AI-generated content can aid in identifying leads. But what about the rest of the process?
As you might have guessed, ChatGPT is your go-to tool for other parts of B2B lead generation. Many marketers use ChatGPT for:
- Lead generation automation – By integrating ChatGPT with other software—such as your CRM, a web form, or a chat widget—you can set your lead generation to autopilot. For example, prospects could enjoy 24/7 access to a ChatGPT-powered bot on your website or receive personalized emails the moment they sign up for your mailing list.
- Lead qualification – To know if potential customers are a good match, you can have ChatGPT qualify leads at any point. Use the technology to analyze an existing lead spreadsheet, or have it read incoming emails to determine if prospects fit your criteria.
- Lead scoring – ChatGPT can even help you decide which leads to prioritize. Use it to produce scoring criteria based on ICP fit, then have it interpret CRM notes after discovery calls. And if you’ve built a chatbot for your website, that “spokesperson” can automatically group leads into Hot, Warm, or Cold categories.
The Benefits and Challenges of Using ChatGPT for Lead Generation
There’s a lot to love about ChatGPT, especially for marketers looking to generate more and better leads. As long as you implement AI best practices, you can enjoy:
- Faster content creation
- Improved messaging quality and consistency
- Scalable personalization through data analysis
- Higher inbound conversation rates
However, ChatGPT isn’t a perfect solution, and it shouldn’t replace human work entirely. An over-reliance on ChatGPT for lead generation can result in:
- Generic outputs that sound like every other company
- Data inaccuracies caused by “AI hallucinations”
- Losing the ability to generate thoughtful non-AI content
- An increased workload (after all, humans are still needed to review AI output)
Despite these challenges, ChatGPT—along with its equivalents like Microsoft Copilot or Google Gemini—is worth incorporating into your lead generation workflow.
Scale Predictable Lead Generation With ChatGPT + Seamless.AI
All in all, ChatGPT is a phenomenal tool for researching, evaluating, and engaging with leads. But to be as accurate and effective as possible, it needs verified data.
That’s where Seamless comes in. Our AI sales prospecting solution helps you find the contact information for the decision-makers at the companies you’re aiming to sell to. If you’ve only got a name or an email address, that’s fine! Our platform can fill in the rest.
From there, you can feed all the information you get on a lead from Seamless (seniority level, revenue generated, etc.) and feed that accurate data into ChatGPT for email drafts, social messaging, ICP-building, etc. Then scale your outreach with Seamless Connect and grow your pipeline.
Book a demo today to learn more about how Seamless.AI can complement ChatGPT’s lead generation possibilities to make you unstoppable.
Sources:
AI Magazine. Top 10: AI Applications. https://aimagazine.com/top10/top-10-ai-applications