Quality leads for your business are absolutely necessary, whether you’re a small and midsize business or a Fortune 500 company.
But how exactly do you find a top-notch lead generating service without wasting time and money on solutions that generate stale data?
We put this article together to share with you the best lead generating software you can find on the market and some pitfalls to avoid when growing your pipeline.
What Exactly Is a Business Lead?
Just to make sure we cover the basics – a business lead is someone who’s not quite a buying customer, but there’s potential for them to become one because they have an interest (maybe even a need if they don’t know it yet) in your product or service.
With good business leads, your sales and marketing teams will know who to sell to, and not only will they be able to eliminate a lot of time-consuming busy work, but also speed up their sales process.
How Can I Find Business Leads?
There are several different ways you can generate business leads to flood your sales pipeline, but they aren’t all created equal.
Related: How to Generate A Sales Lead
In fact some of them will give you stale data, waste your time, and potentially put your email reputation at risk.
Check out the methods and tools you’ll want to avoid in your quest for quality leads below…
1. Paid Advertising for Qualified Leads
Social media platforms like Facebook can be a great resource for leads.
When you drop an ad, Facebook will let you hyper-target and narrow down your audience to specific filters like general interests and age.
One of the bigger learning curves with Facebook is that you aren’t going to come out the gate with an ad that gets tons of impressions and drives leads. Instead, you’re going to have to test out different ads to figure out what gets your target group to click (What copy do they like? What formatting draws their attention? What visuals cut through the noise? These are all questions to consider) and what makes them keep scrolling.
And this process of testing out ads can get pricey after a while, depending on your budget.
To help you develop your own fire Facebook ads, try out Supermetrics. This tool will give you all the data you need on your paid ad performance as well as your organic reach.
And to build up your brand’s social media presence (which is key to the success of Facebook ads) check out this helpful article.
2. Leverage Email Campaigns
A solid email campaign that makes your target audience feel understood is a great way to not only generate leads for your business, but to also increase familiarity with your brand.
When a prospect gets an email directed to them, they will feel like they have a better sense of what your organization is all about in ways that a generic Facebook ad could never do.
The problem that you run into with email marketing is all the testing and data analytics you have to go through to really start generating big results. Just like with Facebook, it’s going to take some time before you create a fire campaign.
In order to execute mass email marketing that’s still targeted and personalized, check out Mail Meteor.
3. Buying Leads for Business
You can always skip all the testing and the trial and error, and just buy business leads.
After all, it’s always convenient to just pass along your credit card information, input the demographic information about your target group, and get immediate access to tons of inbound and outbound leads.
However, the problem you run into with purchasing leads is quantity over quality.
Yes, you can get thousands of leads, but more often than not, the leads you get have been spammed into oblivion and passed over dozens of times.
The Best Way to Generate Quality Leads for Your Business
Now that we’ve gone over some of the pros and cons with lead gen alternatives, if you want to avoid the hazards of buying leads or the lengthy trial and error periods (where your team isn’t finding any leads and generating much revenue) try Seamless.AI today.
Unlike other alternatives out there that retrieve stale data, Seamless uses artificial intelligence to verify contact data (email addresses, cell phone numbers, etc.) in real-time for any professional, so you’re getting the freshest leads on the market.
All you have to do is input the target criteria you’re going after (we have several filters, from technology to industry), and Seamless will help you find all the leads of ready-to-buy prospects, build your lists, and enter the data into your favorite CRM in an effortless, automated process.
What’s even better is, Seamless will provide you with a success coach to guarantee that you’re using this platform to its greatest potential, along with pitch intelligence to strengthen your marketing efforts. With Seamless, the time it will take you to get to that massively successful ad campaign on Facebook is much shorter (don’t believe us? Check out these stories).
Since you’ve seen the good and the bad with lead gen, don’t wait until you run out of business leads. Try a Seamless.AI demo today and find your next big opportunity.