How To Become a Sales Content Creator Like Lewis Howes
As a salesperson, creating content can be a powerful way to showcase your expertise, establish yourself as a thought leader in your industry, and build trust with potential customers. Lewis Howes is a great example of someone who has successfully used content creation to grow his business and personal brand. In this blog post, we'll go over some tips and tools you can use to create high-quality content like Lewis Howes.
What Types of Content Will You Create?
First and foremost, it's important to have a clear idea of what type of content you want to create and who your target audience is. Are you looking to create written content, like blog posts or articles? Or do you want to create more visual content, like videos or podcasts? Identifying your goals and audience will help you tailor your content to effectively reach and engage your desired audience.
Invest in the Right Tools
Next, you'll want to invest in the right equipment to create high-quality content. For written content, a laptop or desktop computer with a good processor and plenty of storage is essential. For visual content, a good camera, microphone, and lighting setup are essential. Lewis Howes often uses a Canon EOS Rebel T7i DSLR camera and a Rode NT1 condenser microphone to record his podcast and YouTube videos. He also uses a Neewer 660 LED Video Light and a Neewer Softbox Light Kit to ensure proper lighting.
Invest in the Right Software
In addition to the right equipment, you'll also want to use the right software and tools to help you create and edit your content. For written content, a word processor like Microsoft Word or Google Docs is a must. For visual content, video editing software like Adobe Premiere Pro or Final Cut Pro can be helpful for cutting and splicing footage together. Lewis Howes often uses ScreenFlow (for Mac) or Camtasia (for PC or Mac) to record and edit his videos.
Content Distribution Plan
Finally, it's important to have a plan for how you will distribute and promote your content. A website or blog is a great place to start, as it gives you a central hub to host all of your content and allows you to easily share it with others. Social media platforms like Facebook, Instagram, and LinkedIn can also be effective for promoting your content and reaching a wider audience.
In summary, creating content as a salesperson can be a powerful way to showcase your expertise and build trust with potential customers. To create high-quality content like Lewis Howes, be sure to have a clear idea of what type of content you want to create and who your target audience is, invest in the right equipment and software, and have a plan for how you will distribute and promote your content. With these tips and tools, you'll be well on your way to creating content that helps you stand out in your industry and grow your business.
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