Prospecting is a crucial aspect of sales, as it involves identifying and reaching out to potential customers who may have an interest in your product or service.
If you are dying to make best use of Seamless.AI, but struggling to find out what search filters to use, then let us help you with that. Here are some must-know prospecting tips for salespeople:
Step 1: Start with Company Industries
Laser in your focus to one industry at a time, so you can reach out with a very specific message at how you help serve that persona.
Step 2: Select the Appropriate Seniorities, Department, and Titles
If you’re using an Ideal Customer Profile to guide your prospecting, then this step should be easy. If you’re not already familiar with what an ICP is or why you should be using one. Check out this article from Sales Hacker.
Step 3: “Find” Your Prospect’s Contact Information and Import it into Your CRM
Now that you’ve revealed 1,000’s of ideal customers, you need to organize their contact data in your CRM of choice. This step is vital to keeping you on track, and saving you countless hours of manual data entry each week.
If you need help setting up your CRM, check out our help guides.
Step 4: Pick Up the Phone and Start Dialing
It’s not enough to just send personalized emails in 2022. If you want to stand out from the crowd, be sure to pick up the phone and call your prospects. Research shows that over half of senior-level buyers and decision-makers prefer to be contacted via the phone vs email
*Source: Rain Group
Step 5: Craft a Compelling Elevator Pitch
Develop a concise and compelling elevator pitch that clearly conveys the value your product or service offers. Your prospects should understand why they should engage with you in a matter of seconds.
Related: Importance of Sales Scripts
If you need any help or guidance on what to say during your cold calls, check our help guide for cold calling script examples.
Step 6: Personalize Your Outreach
Generic, one-size-fits-all messages are less likely to get a response. Customize your messages to each prospect, addressing their specific needs and pain points.
Step 7: Use Email Wisely
Craft attention-grabbing subject lines, keep emails concise, and focus on the value you offer. Avoid spammy language and excessive use of exclamation points.
Related: How and When to Text Prospects
Step 8: Follow Up
Many prospects won't respond to your initial outreach. Consistent and polite follow-up is key. Create a follow-up schedule and be persistent without becoming a nuisance.
Related: 5 Things Your Prospects Wish You'd Stop Asking
Step 9: Provide Value
Offer valuable insights, resources, or content that can help your prospects even before they become customers. This builds goodwill and trust.
Step 10: Learn from Rejections
Not every prospect will convert into a customer. Take rejection as an opportunity to learn and improve your approach.
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