Must-Know Prospecting Tips for Salespeople

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Step 1: Start with Company Industries

Laser in your focus to one industry at a time, so you can reach out with a very specific message at how you help serve that persona.

Step 2: Select the Appropriate Seniorities, Department and Titles

If you’re using an Ideal Customer Profile to guide your prospecting, then this step should be easy. If you’re not already familiar with what an ICP is or why you should be using one. Check out this article from Sales Hacker.

Step 3: “Find” Your Prospect’s Contact Information and Import it into Your CRM

Now that you’ve revealed 1,000’s of ideal customers, you need to organize their contact data in your CRM of choice. This step is vital to keeping you on track, and saving you countless hours of manual data entry each week.

If you need help setting up your CRM, check out our help guides.

Step 4: Pick Up the Phone and Start Dialing

It’s not enough to just send personalized emails in 2022. If you want to stand out from the crowd, be sure to pick up the phone and call your prospects. Research shows that over half of senior-level buyers and decision-makers prefer to be contacted via the phone vs email

*Source: Rain Group

If you need any help or guidance on what to say during your cold calls, download our free cold call scripts!