Simply put, data enrichment platforms are software applications that enhance and improve the quality of data you already have by adding additional information or context in order to help you understand your prospects, conduct better targeting for campaigns, and increase your overall ROI.
B2B data enrichment tools use various techniques and sources to enrich data, such as:
- Data appending: This involves adding missing information to an existing data set, such as contact information, demographic data, or financial information.
- Data cleansing: This refers to the process of identifying and correcting inaccurate, incomplete, or irrelevant data in a dataset.
- Data normalization: This involves organizing data into a standardized format, so it is easier to compare and analyze.
- Data deduplication: This refers to the process of identifying and removing duplicate records in a dataset.
- Data validation: This involves ensuring that data is accurate, complete, and consistent.
Data enrichment platforms essentially collect data from third-party sources like public records, social media, or other outlets. In a data-driven world where knowledge is power, these tools are extremely valuable for building your pipeline, sales, marketing, and more!
Why Data Enrichment Tools?
There are several reasons why you need data enrichment software in your tech stack.
First of all, your sales and marketing teams need data enrichment so they can deliver relevant messaging that gets prospects excited and ready to buy. If your team has incomplete data, they’re going to be forced to send out generic content that doesn’t convert or drive sales.
Most importantly, you need clean information because data decays FAST. In fact, data decays at a rate of 70.3% per year.
According to CIENCE, the Great Resignation has only made data decay even worse. Just think about how often people are changing roles nowadays (get ahead of job changes with our latest feature, Job Changes by Seamless.AI), that has a poor effect on your data!
So you need a data enrichment tool to make sure all your information is as up-to-date and accurate as possible. You wouldn’t want to call the wrong number or email the decision-maker that left the company last month.
Here are some data points (that go stale really quickly) that a good enrichment tool can update:
- Email addresses
- Phone numbers
- Office extensions
- Social media
- Job title or role
- Industry
- Company
- Location
A data enrichment tool will find contact information for you to cultivate a more personal approach to leads. With data tools, you can reach your target market far more easily and tailor your pitch to them based on the supplemental data the tools provide.
Best Data Enrichment Platforms
- Clearbit helps you gain a fuller profile for potential buyers based on the existing data you provide. In addition, you can dive deeper and explore company details or marketing insights compiled from multiple data points and algorithms.
- Full Contact helps you create meaningful campaigns for customer journeys by helping you to identify an individual out of billions using its Identity Graph Feature. Full Contact is a powerful tool for enriching customer profiles and formulating an outreach strategy.
- MaxMind is a Massachusetts-based company that uses IP data to provide it’s users with critical information like website traffic insights. Maxmind is a major tool for fraud prevention, ad targeting, and enforcing copyright laws.
- Salesloft enables you to set up your sales outreach while combining sales intelligence to maximize your campaign’s success. Salesloft helps teams craft email, phone, and social media strategies and even provides templates to ensure you’ll have a great ROI!
- Seamless.AI is not only the world’s #1 sales software, but we offer a premium Data Enrichment solution that helps users keep all their contact and company data up-to-date. To use Data Enrichment, all you have to do is upload your data, and we’ll update leads that have gone stale and also fill in any gaps with missing information. So if you’ve been searching high and low for that direct dial of that CEO at Company X, there’s a good chance Data Enrichment will be able to deliver. If you’re interested in leveraging Data Enrichment, or you want to see firsthand how you can update old lists in minutes, book a demo today and our team will show you how to fix bad data for good!
