The Best Sales Prospecting Software

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Sidney Jones
March 28, 2023
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min read

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Are you in the market for sales prospecting software but don’t know where to begin? Keep reading because we will explain the basics of prospecting software, how quality sales software can change your business for the better, and share a few good prospecting tools for less stress and more sales success. 

What Is Sales Prospecting Software?

To explain what sales prospecting software is, it’s important first to explain what sales prospecting is…

Prospecting is the first step in the sales process, but it can be the most painful because it eats up so much time. 

With prospecting, you have to identify potential customers in your total addressable market. Then you have to find and validate contact information. After that, you have to do your research to learn about your prospects (their position, their industry, their company, etc.) because you never want to get on the phone cold and unprepared. Check out this article on the 5 missteps to avoid with prospects. 

All this has to happen before you actually reach out, learn the prospect’s needs, nurture the relationship, and hopefully convert a cold prospect into a loyal, buying customer. 

As you see, there are many steps to prospecting that can take time and effort. And if you’re like us, you probably wish you could skip prospecting altogether, but it’s crucial to sales success. This is where sales prospecting software comes in to make your life easier!

Sales software does all the heavy lifting for you as it automates lead generation, contact research and validation, and essentially the most painful parts of prospecting.

How Can I Use Sales Prospecting Software to Grow My Business? 

Because sales prospecting software automates the busy work for you, this tool can help you work more effectively, giving you back time in the day to focus on closing deals and making money.

In fact, if you choose the right sales software that will not only retrieve more accurate B2B contact data than bad but also provide insights to identify the right prospects to sell to at the right time, you’re going to have a game-changer for your business. 

Solid sales prospecting software is the ultimate multiplier because it can help you decrease the time it takes to close, it can help you generate more leads, close more deals, and ultimately drive more revenue.

A great sales software tool will not only help your business survive but thrive, no matter what’s going on with the economy.

What Sales Prospecting Tools Are Out There?

Now that you understand some of the benefits of good sales software and how it can help you set your pipeline on fire. But the next question is– which tools should you go with?

There are millions of prospecting tools out there, but lucky for you, you don’t have to go through the agony of trying out each one. 

Here’s a short list of some of the best sales software tools on the market.

1. LinkedIn Sales Navigator

With 900 Million+ users, LinkedIn is a goldmine for sales reps looking for leads. 

To 10x the value you get with LinkedIn, try LinkedIn Sales Navigator. Sales Nav has advanced search filters (i.e., company size, leads with shared experiences, etc.) so you learn more about target accounts ahead of conversations. Plus, you get more daily InMail credits, which means more chances to connect. 

2. Outreach 

Outreach is a sequencing platform that helps you automate and scale your outbound efforts across every channel (email, phone, social media, text, etc.). Focus more time on selling and less on trying to come up with the perfect cold openers. Build out sequences and send customized messages lightning-fast. 

3. SalesLoft

SalesLoft is a sales engagement platform that helps your team build repeatable cadences, generate prospect intelligence, and optimize the buyer’s experience from the prospecting stage to closed-won. If your reps need sales enablement or your marketing and sales teams need insights to align better, SalesLoft is a great starting point. 

4. Calendly

Calendly is a calendar tool that can automate all the scheduling you have to do (appointments, calls, etc.) for every stage of the buyer’s journey. You just input your time preferences for meetings, send a prospect a link to your calendar, and all they have to do is pick a time that works for them. No more time wasted on back-and-forth emails!

5. Seamless.AI 

Seamless.AI is the #1 sales software and the top lead generation tool you need for all your prospecting. Seamless uses artificial intelligence to research and verify contact information in real-time, so you know the data you’re getting is always fresh. 

On top of that, with premium features like Data Enrichment and Job Changes, you can cleanse old lists, update whenever a contact changes jobs, positions, or industries, and fill in any gaps with missing information.

Seamless additionally has powerful automation so you can build lists of hundreds of contacts in minutes, automate all your CRM data entry, and get back to closing. 

Curious to see how you can use Seamless to save 3-5 hours a day in prospecting work? Sign up for a free demo


We hope this article helped you find some new sales software tools to add to your stack and elevate your prospecting game. Happy prospecting!

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