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Why B2B Sales ROI is Better Than Crypto

Headshot of Brandon Bornancin
Brandon Bornancin
December 22, 2022
Illustration of growth from B2B Sales with a money bag sprouting a coin and upward charts in the background.

B2B Sales can be an incredible investment. Cryptocurrency has exploded in popularity in recent years, with many people looking to invest in digital currencies like Bitcoin and Ethereum. While the crypto market can be incredibly volatile, it has also seen its fair share of success stories, such as the rise of FTX, a leading cryptocurrency exchange platform. However, the crypto market is not without its challenges, and the issues facing FTX and other players in the space can teach us a lot about the world of B2B sales.

Two Big Challenges Facing Crypto


One of the biggest challenges facing the crypto market is regulation. Governments around the world are still trying to figure out how to handle cryptocurrencies, and many have implemented strict regulations that can make it difficult for companies like FTX to operate. This lack of clarity and consistency can be a major obstacle for businesses looking to enter the crypto space, and it highlights the importance of staying up-to-date on the latest regulations and working closely with legal teams to ensure compliance. This is why the collapse with FTX occurred and went bankrupt. 


Another issue facing the crypto market is security. As more and more people invest in cryptocurrencies, the risk of cyber attacks and other forms of fraud has increased. This has been seen unfortunately in the exchange collapse of FTX, which handle large amounts of sensitive financial data. Investing in cryptocurrency has become increasingly popular in recent years, with many people drawn to the potential for high returns and the potential to make a fortune. However, while cryptocurrencies like Bitcoin and Ethereum can be incredibly volatile, they are also risky and unpredictable, and the potential for huge gains is often accompanied by the risk of significant losses.

Invest in B2B Sales Instead

This is why I highly recommend consumers, businesses and investors to invest in B2B Sales versus high risk and challenging investment opportunities like Cryptocurrency and here are a few reasons why. 

Related: B2B Sales Trends

Stable Income

B2B sales can provide a more stable and reliable source of income, with the potential for high returns over the long term. This is because B2B sales involves selling products or services to other businesses, rather than to individual consumers. This means that B2B sales are typically driven by long-term business partnerships and contracts, rather than short-term market fluctuations.

Deep Partnerships

One of the key advantages of B2B sales is the ability to build strong, lasting relationships with customers. When businesses work together, they are often able to develop a level of trust and understanding that can lead to long-term loyalty and repeat business. This can provide a steady stream of revenue and help businesses to grow and prosper over time.

High ROI Potential

Another reason why B2B sales can provide higher returns than investing in cryptocurrency is the potential for economies of scale. When businesses work together, they are often able to take advantage of bulk purchasing discounts, bulk shipping rates, and other cost-saving measures. This can help to reduce costs and increase profits, making B2B sales a more lucrative and sustainable option than investing in cryptocurrency.

Controlled Revenue Stream

In addition, B2B sales can provide businesses with more control over their revenue streams. When businesses work together, they are able to negotiate the terms of their agreements, set prices and payment schedules, and have more control over the sales process. This can help businesses to manage their cash flow and avoid the volatility and unpredictability that can be associated with the crypto market.


Overall, while investing in cryptocurrency can be exciting and potentially profitable, it is also risky and unpredictable. In contrast, B2B sales can provide a higher return, more stable and reliable source of income, with the potential for high returns and long-term growth. By focusing on building strong business relationships and taking advantage of economies of scale, businesses can position themselves for success in the world of B2B sales. I am forecasting B2B sales will continue to generate greater returns for organizations than investing in cryptocurrency for the long-term foreseeable future.