In the competitive world of sales, it's not always easy to convince prospects of the relevancy and urgency of your product. Instead of resorting to forceful tactics, there is a more effective approach: using discovery questions. By asking the right questions, you can guide your prospects to see the value of your solution and willingly say "YES" to your product. In this blog post, we'll explore the significance of discovery questions and how they can help you build a strong case for your offering.
Discovery Questions To Persuade Prospects
1. How is business going for you this year?
A simple yet powerful question, this inquiry allows you to gauge the current state of your prospect's business. By understanding their challenges and goals, you can better position your product as a solution that addresses their specific needs.
2. Do you think this idea could increase revenue for you?
By posing this question, you engage your prospect's imagination and encourage them to envision the potential benefits of your product. It prompts them to consider how your solution could positively impact their bottom line, increasing their receptiveness to your pitch.
3. Doing the math, how much more revenue could you bring in?
This question encourages your prospect to quantify the potential impact of your product. By guiding them to calculate the additional revenue your solution could generate, you not only emphasize its value but also help them recognize the tangible benefits they stand to gain.
4. What's it worth to you to stay a step above your competitor, instead of losing business to them?
Highlighting the competitive landscape is vital. By prompting your prospect to contemplate the cost of losing business to their competitors, you create a sense of urgency and position your product as the key to maintaining an edge. This question compels them to consider the value of your solution in relation to their competitors.
Shift the focus from pitching to problem-solving!
Rather than pushing your solution onto your prospects, these discovery questions prompt them to explore the relevance and value of your product themselves. By allowing them to identify how your product can solve their biggest pain points, you empower them and enhance their receptiveness to your offering.
Conclusion
As a sales representative, your goal is to help prospects recognize the urgency of their problems and the value of your solution. By asking the right discovery questions, you can guide your prospects towards understanding the relevance of your product on their own terms. This approach not only increases their receptiveness to your pitch but also positions you as a trusted advisor who genuinely cares about solving their challenges. So, before you launch into your sales pitch, remember the power of discovery questions and let your prospects discover the value of your product for themselves.
