As salespeople and marketers, most of us have written emails that were not only forgotten, but completely ignored.
Sometimes we get so wrapped up in the technology behind our email campaigns, that we forget to analyze and improve the content or strategies.
The truth is, if you're not sending emails that people want to open and click, then you won't generate any sales. 33% of people open an email based on the subject line alone. And 69% of people report emails as spam based on the subject line.
So how do you get people to open and click on your emails? You write subject lines that capture the subscriber's attention. Here’s how:
- Keep it brief: No more than 60 characters. Aim for 41 characters to ensure each word appears on desktop, mobile, and tablet devices.
- Personalization is key: This might not seem like it has a major impact, but data shows that personalization can increase revenue results on average by 20%.
- Prioritize the prospect: Instead of pitching your product (which you can do in the email body), write a subject line that captures your prospect’s interests and speaks to their goals, dreams, desires, and paint points.
- Create urgency: Language like “Act fast” or “X deal expires soon” will get your email opened because no one wants to miss out (Fear of Missing Out or FOMO is real). But don’t overdo it. Too many urgent requests will get you blocked or unsubscribed.
- Leverage social proof: Dropping social proof validates your solution as a proven commodity. This can inspire confidence in the prospect to the point where they’re ready to act without reading the email. Just make sure to segment your audience and present social proof that’s hyperrelevent to your persona.
Your next email campaign can break records if you apply a few simple tweaks and take advantage of some well-known psychological hacks.
Start small, test, analyze, optimize, and test again and watch your open rates skyrocket.