Seamless collects information from multiple sources across the web, gathering hundreds of data points related to contacts and companies. A confidence score is then applied to each email through a scoring system referred to as Total AI.

Every email address in Seamless includes a Total AI score from 0 to 100, which indicates how confident Seamless is that the email is valid, deliverable, and belongs to the right person.

Think of it as a reliability rating. In general, the higher the score, the better your chances of that email reaching the intended inbox.

Identifying Confidence Scores

A confidence score is assigned to each email in a contact profile. You can access email confidence scores through the Contact Profile, or directly in the Company Emails and Contact Emails columns.

Click on a contact’s name to open their Contact Profile, then select the Email tab. The Total AI score appears next to each listed email for quick review.

You can also access confidence scores directly from the Contact Emails and Company Emails columns after a contact search or in the My Contacts tab. Hover over the specific table cell to display all available emails and their corresponding confidence scores for that contact.

How is Total AI calculated?

Total AI is derived from multiple signals associated with each email address, including:

• Deliverability status: Whether the email has been confirmed as deliverable, undeliverable, or falls into a partial-confidence state, such as an accept-all domain.
• Name and company match: Whether the email aligns with the contact’s name and current employer.
• Pattern consistency across our network: How often that email pattern has been observed and supported across sources.
• Source reliability: The trustworthiness of the source where the email was identified.
• Additional validation and success signals: Including confidence indicators gathered across sources and other performance-related signals.

Our AI aggregates these signals and assigns a score from 0 to 100. The higher the score, the more confidence Seamless has in that email record.

Total AI Confidence Score Ranges:

• 90–100% Score - Highest Confidence Level
  
  • Recommendation: Send with confidence
  • What It Means: Strongest deliverability, strong name/company match, and strong multi-source evidence
• 70–89% Score - High Confidence Level
  
  • Recommendation: Good for outreach
  • What It Means: Very likely valid with only minor uncertainty
• 50–69% Score - Moderate Confidence
  
  • Recommendation: Use with caution
  • What It Means: May be valid, but with meaningful uncertainty
• 1–49% Score - Low Confidence
  
  • Recommendation: Not recommended
  • What It Means: Higher risk of invalid data or bounced emails

Pro-Tip

A threshold of 70 or above is recommended for most outreach.

Filtering by Total AI Scores 

1. Navigate to the My Contacts page through the Contacts icon on the left navigation pane.

2. Using the filter funnel, apply any preferred filters to narrow down targeted contacts. For example, you may want to filter by list, research date, or other criteria before setting a Total AI threshold. To apply a Total AI threshold, access the Total AI Filter bullseye icon.

3. Set your Contact Confidence and AI Threshold range that is best for your company’s outreach needs and industry trends, and specify the email type if desired.
Select from preset ranges, Low, Medium, and High, or use the slider scale to customize the Total AI threshold range.

4. Save your Total AI Threshold preferences to display contacts with profile information that matches your applied filters.

5. Export the list to your CRM or download into a CSV.

Determining Total AI Ranges

Lower Total AI Score (50-70%+)
If your company or team is positioned for higher volumes of outreach and you have systems that can support a slightly higher failure rate, using data with a lower Total AI score may be a workable strategy. While the lower end of the range can lead to more bounced emails or invalid data, it can still be useful in high-volume workflows.

Increased Total AI Threshold (70-80%+)
If your company or team is focused on more targeted outreach, or you have stricter deliverability requirements, a higher Total AI threshold is usually the better approach. While this may reduce the total volume of available contacts, it will generally improve accuracy and outreach efficiency.

Leveraging Total AI Filter

Teams and organizations that consistently use Total AI often see 20–30% higher success rates than those that do not use this metric.

Reach: Seamless provides millions of contact records, each with hundreds of potential data points for outreach. Total AI helps you maximize the reach of your target prospects.

Risk: Expanding reach can also increase risk. Total AI helps balance volume with accuracy, allowing you to reduce issues like bounced emails or invalid data while still scaling outreach effectively.

Tips for getting the most out of Total AI

• Set a minimum threshold: For most outreach, start with a score of 70 or above.
• Protect sender reputation: Higher-confidence emails generally help reduce bounce rates and protect deliverability over time.‍
• Refresh older data when needed: Email data changes. If a contact has changed roles or companies, it may be worth refreshing the record before sending.