Pitch Intel

‍Pitch Intel in Researched Profiles

Pitch Intel helps you prepare for better outreach by surfacing relevant context about a prospect and their company before you call, email, or message them. Instead of guessing what may resonate, you can use Pitch Intel to identify useful talking points, personalize your messaging, and approach each conversation with more confidence.

Where to Access Pitch Intel

Pitch Intel is available inside researched profiles in Seamless.

To access it:

1. Open a researched contact or company profile.
2. Navigate to the Contact or Company tab, and locate the Pitch Intel section.

Pitch Intel is available in:

• Contact Profile, alongside Contact Details, Experience, and Education.
• Company Profile, alongside Company Details, Business Details, Website Details, Technologies, Traffic Analytics, and Buyer Intent Data.

Users can also customize the side panel by expanding, collapsing, and rearranging sections, which makes it easier to keep Pitch Intel front and center during prospect research and outreach prep.

What Information Pitch Intel Can Include

Pitch Intelligence is designed to help users prepare personalized outreach with AI-driven insights pulled from a wide range of prospect and company signals. Internal product documentation describes it as using hundreds of data points per prospect and highlights the following examples of information it can include:

• Social media posts (LinkedIn, Twitter, Facebook, Google)
• Employee reviews 
• Revenue reports (Google Finance, SEC Filings, Yahoo Finance, 
• Company Information (Job Postings, Google Research, Paid Search Intelligence, Website Audit, etc.)
• Tech stack (i.e. Web Technologies)
• Recent news (Local Sports Teams, Local Weather, News, etc.)

In practice, Pitch Intel can help users quickly identify:

• Potential conversation starters
• Relevant business context
• Signals that may shape a prospect’s priorities
• Personalization angles for outreach
• Talking points for calls, emails, and follow-ups

How Pitch Intel Helps

Pitch Intel is built to support personalization, pitch prep, and AI-assisted selling. Internally, it is positioned as a way to help users prep for any pitch in minutes, not hours.

That means users can:

• Personalize cold outreach faster
• Prepare for discovery calls and demos with better context
• Build more relevant messaging for prospects and accounts
• Reduce time spent manually researching across multiple tabs and tools

Pitch Intelligence is also tied to the internal use case of Personalized Pitch Preparation, where SDRs and AEs use it with AI Assistant to generate personalized talking points and email copy based on prospect data.

Best Practices for Using Pitch Intel

To get the most value from Pitch Intel, focus on relevance over volume. The goal is not to mention every detail you find. The goal is to use the right detail to make your outreach feel informed, timely, and specific.

1. Start with the strongest signal - Look for the one or two insights most relevant to your message. A recent company announcement, hiring trend, technology investment, or public-facing post is usually more useful than generic background details.

2. Tie the insight to your reason for reaching out - Do not use Pitch Intel as small talk for the sake of small talk. Use it to create a logical bridge into your message. For example, connect a recent company initiative, growth signal, or technology choice to the problem you solve.

3. Personalize naturally - Pitch Intel should support your outreach, not overpower it. A short, relevant reference often works better than an overly detailed opener that feels forced.

4. Pair Pitch Intel with adjacent profile data - Pitch Intel works even better when combined with other profile tabs like:

• Experience and Education in the Contact Profile
• Technologies, Traffic Analytics, and Buyer Intent Data in the Company Profile
• Org Chart to identify additional stakeholders at the account

5. Use it before calls, emails, and follow-ups - Pitch Intel is not just for first-touch outreach. It can also help reps:

• Prepare for live conversations
• Build stronger follow-up emails
• Create more relevant call openers
• Identify new angles when an account goes quiet

Example Ways to Use Pitch Intel

Here are a few practical examples of how users can apply Pitch Intel in their workflow:

For SDRs and AEs: Use Pitch Intel to identify relevant talking points before outreach, then use those insights to write a personalized email opener, tailor a cold call hook, or prepare for a discovery call. This aligns with the internal use case of generating personalized talking points and outreach copy based on prospect and company data.

For account research: Use the Company Profile’s Pitch Intel alongside Org Chart and Buyer Intent Data to understand the account more fully, identify likely stakeholders, and refine your outreach strategy.

Quick Tips

• Use Pitch Intel to make your message more relevant, not longer.
• Prioritize timely business context over generic trivia.
• Keep personalization specific and concise.
• Cross-reference Contact and Company views for a fuller picture.
• Review Pitch Intel before first touch, follow-up, and scheduled meetings.

Summary

Pitch Intel gives users a faster way to research, personalize, and prepare. It is available inside both Contact Profiles and Company Profiles, where users can review AI-driven insights and context pulled from hundreds of data points. Used well, it helps turn research into better messaging, better conversations, and better outreach outcomes.