If you’re comparing Breeze Intelligence and Seamless and are stuck in a decision gridlock, you’ve come to the right place. While Breeze Intelligence and Seamless overlap in some areas, they’re really built to solve different problems.
To break through the gridlock, first get clear on what you’re trying to accomplish. Your final decision depends on the problem you’re trying to solve.
Is your CRM data stale or incomplete? Is it always a struggle to figure out which accounts are in-market?
The answers to these questions will help you figure out which platform is right for you.
Before we get ahead of ourselves, let’s compare some of the core similiarities and differences between Breeze Intelligence and Seamless.
If you’re wondering why Breeze Intelligence doesn’t sound familiar, it used to be Clearbit, but in 2023 HubSpot acquired the company and incorporated much of Clearbit’s data and enrichment tech into its broader ecosystem. Hence, the birth of Breeze Intelligence.
Breeze enriches CRM data, shortens intake forms, identifies buying signals, and makes HubSpot’s broad sales and marketing ecosystem smarter and more targeted.
When you buy a paid HubSpot subscription (Starter, Enterprise, or Professional), you get access to Breeze Intelligence. Seamless is a separate, standalone platform (but you can use it alongside HubSpot. We’ll get into that later).
While Breeze Intelligence is right inside HubSpot, Seamless is a separate platform (but you can use it alongside HubSpot. We’ll get into that later).
Seamless can fit into a broader sales tech stack that includes platforms such as Salesforce. Seamless is also built around helping sales teams find the right people at the right companies, get their business emails and direct dials, and turn that information into pipeline. For this reason, we start with the market outside your CRM.
Capabilities and pricing change frequently. Current features and pricing should be verified with each vendor.
Sales intelligence companies love big numbers.
Millions of contacts. Billions of data points. Hundreds of millions of profiles.
Those numbers can sound impressive, but database size alone tells you little about whether a platform will work for your sales team. Remember, you want to fish in the right ponds, so getting access to millions of trout is useless if you’re looking to land a tuna.
Breeze draws enrichment information from HubSpot’s commercial dataset of more than 200 million profiles, along with third-party providers and publicly available information.
An important limitation is that Breeze Data Enrichment does not provide new individual email addresses or phone numbers. Its primary job is to fill in the gaps on contact and company records, not give an SDR a new person’s email address and mobile number for outbound prospecting.
Seamless starts with the market you want to reach. Rather than relying solely on the size of a stored database, Seamless uses real-time search technology to research and validate contact information when a user requests it.
That matters because B2B data has a short shelf life. On average, a little over 2% of your data decays each month, so that means if you don’t update for a year, over 20% of your data will be incorrect! People get promoted. They change jobs. They switch companies. Titles change. Email addresses disappear. Phone numbers change.
Any platform can boast an enormous database, but that’s useless if the particular record your rep needs hasn't been updated in over a year.
Seamless is designed to close that gap by researching and verifying data when sellers need it. Whether you need company insights or cell phones, this platform fuels your prospecting with real-time verified data.
Breeza, by comparison, focuses on enrichment, but this has its limits. It can make incomplete records considerably more useful, but it isn’t a substitute for good CRM hygiene. Duplicate records, inconsistent fields, and poorly structured data can still create problems no enrichment platform can completely solve. Think: Garbage in, polished garbage out.
You want to focus on choosing a platform that supports the work you’re currently doing. So, look for the platform that can help you find the companies you want to sell to, the right people inside them, and the contact information your team needs to actually start a conversation. Here's how Breeze and Seamless compare on those features:
When we compare Breeze Intelligence and Seamless.AI, their coverage is similar. The main difference is what you can do with that data.
Breeze is more about enriching and activating the HubSpot data you already have. So if you’re already a HubSpot user, Breeze Intelligence can give you an edge.
But if you’re interested in finding the right people, getting the emails and phone numbers to reach them, and moving that data into your sales workflow, Seamless is your solution.
Every GTM team works a little differently. Check out the chart below and look for how well the platforms fit into the way your GTM team works today and where you want to go next. Your goals, workflows, and growth plans all play a role in determining which platform makes the most sense. Let’s break down where each option makes the most sense.
Breeze's center of gravity is HubSpot. Breeze is great if you already have people, companies, activity, and signals flowing through HubSpot and want to make that ecosystem smarter.
But if you’re looking to expand your outbound or marketing efforts, Seamless is the better choice because it's built around finding the right companies and contacts and giving you the information you need to actually reach them.
What’s great about Breeze and Seamless is that it doesn’t have to be an either/or scenario. Breeze and Seamless can work together.
Let’s say you already use HubSpot. You can leverage Breeze for your enrichment needs. Then use Seamless to discover net-new prospects and get them into your CRM in a few clicks.
At the end of the day, the right choice comes down to your goals, your existing tech stack, and the data you need to grow.
Breeze Intelligence is primarily designed to enrich, understand, and activate data within the HubSpot ecosystem. Seamless is primarily designed for B2B prospecting, helping sales teams discover net-new companies and contacts and find business emails, direct dials, mobile numbers, and other sales intelligence.
Breeze Intelligence can be a strong fit for companies that rely heavily on HubSpot and want native CRM enrichment, buyer intent, form enrichment, and automated data activation. HubSpot users who also need to discover new prospects and obtain contact information may use Seamless alongside HubSpot.
No, Breeze Intelligence does not provide business email addresses and phone numbers through its data enrichment product. Breeze Data Enrichment can, however, enrich contact and company records. Seamless is specifically designed to find business emails, direct dials, and mobile phone numbers for prospecting.
Yes, Seamless integrates with HubSpot so sales teams can find and research prospects and move contact and company information into their CRM. Unlike Breeze Intelligence, Seamless has several other integrations, so this platform can fit into sales stacks built around other CRMs, including Salesforce.
Yes, Breeze Intelligence and Seamless can be used together. A company could use Breeze Intelligence to enrich and activate records already inside HubSpot while using Seamless to discover net-new companies and contacts and add those prospects to the CRM.
Yes you can try Seamless.AI for free. We offer a free plan that lets you test out the platform and use 50 free contact credits before you decide whether or not you want to upgrade to a paid plan. There’s not really a “free” option for Breeze, but HubSpot’s free CRM includes access to some Breeze features, although more advanced Breeze Intelligence capabilities and higher usage limits require paying for a HubSpot plan.
It depends on what you need your data platform to do. Breeze Intelligence is a good fit for existing HubSpot users who primarily want to enrich existing CRM records, identify website visitors, and improve the data they already have. Seamless.AI is the better choice for teams focused on outbound prospecting and pipeline generation, with tools designed to find new companies and contacts, uncover business emails and phone numbers, and build targeted prospect lists. If your goal is to get more from the contacts you already have, Breeze makes sense. If your goal is to find the leads you don’t have yet and flood your pipeline, Seamless.AI will give you that edge.
