New Sales Strategy with Seamless.AI
When DJ became LifeThread's VP of Sales in 2019, he was eager to transition the company's target market away from small retail mom and pop businesses to hospitals and other health care institutions.
At the time, retail accounted for 90% of their customer base, but DJ felt that hospitals and health care institutions were more aligned with their company's own goals. Plus, the order sizes from working with these organizations were significantly larger at 25,000 units per order as opposed to just 25.
After the company finally made the switch, sales improved, but nothing of real significance. So his company's board of directors continued to hound him about sales. And as a result, he began to doubt his own abilities.
It's like, hey, am I the guy? Maybe I shouldn't be doing this. Is our product good? Is it good enough? Do people care about our stuff? Is someone else better suited for my job? Do we have enough funding? I mean, literally every insecurity I could have had was running through my head.
Luckily, in February, the company scored a 7-figure deal and things started to turn out for the better. Momentum began to build and their calendar began filling up with appointments.
Then suddenly, on March 15th, COVID-19 hit and their calendars were wiped clean.
DJ felt like all hope was lost... Until suddenly, he received an email from a health institution requesting an order for a specific design of masks. Since LifeThreads was well-connected with numerous manufacturers, they were able to fulfill that order for a total of $1M.
Realizing the opportunity, DJ and his team put together a new business plan that used Seamless to find prospects in a new niche.
