Retail

Mimeo Generates $7M in 2 Years from using Seamless

Even within six months of joining Mimeo, Dan successfully brought in $1.5M in new business alone... Clients like Dollar Tree and Kohl's all reached by using Seamless!

40%

Direct Dials Increase

$1.5M

In New Business in Only 6 Months

300%

Over Quota

CEO, Brandon Bornancin, Interviewing Dan DeFilippo Video Thumbnail

Dan DeFilippo President's Club Video Thumbnail

7-Figure Award

Interview with

Daniel DeFilippo

Accolade

7-Figure Award

Industry

Retail

Company Size

201+ Employees

"Seamless is needed now more than ever, look at the times we live in today… With the Coronavirus, and people moving into a remote model… Direct dials, contact information, and being able to pull the names and numbers of your ICPs (Ideal Customer Profiles) are more important than ever because people are no longer at the office. You can’t just call a switchboard or main number anymore."

Daniel DeFilippo

Director, US Sales Dev

Mimeo

Before using Seamless.AI

Mimeo was heavily invested in ZoomInfo and had hundreds of thousands of unused credits.
Mimeo's database was missing accurate information of people they needed to sell to.
Mimeo even hired a team of five people to who handle list building and uploading into Salesforce full-time.

After using Seamless.AI

Direct Dials increased from 30% to 70%.
They began breaking 20-year-old sales records.
His team did 300%+ of their quota in 2019.
Within half a year of joining Mimeo, Dan brought in $1.5M in new business.
One rep on Dan's team brought in 37 new logo clients using Seamless.

Mimeo Starts Breaking Sales Records

Mimeo is a 20-year-old company with a methodology, strategy, and sales process already in place. However, because they invested heavily in ZoomInfo, they had hundreds of thousands of unused credits rolling over because it just wasn't helping them get accurate information.

As a result, the Salespeople at Mimeo frequently ran into problems: they were either missing a lot of data for the people they needed to sell to, or the numbers were wrong, or the contact they were looking for didn't work there anymore. But despite all of these issues, they were still absolutely set in their ways when Dan arrived at the company.

At the time, Mimeo had a team of 5 in India who were in charge of list building, and uploading into Salesforce.

When Daniel pitched Seamless to executives and board members, he demonstrated by searching an executive's information, as he was questioning it. Seamless pulled up his direct phone line and even his personal cell phone number.

Everyone in the room was shocked and was the pivotal moment that helped Dan pioneer bringing Seamless.AI onboard!

Results

Suddenly, all the work that was previously done by their team in India, was directly put into the hands of SDRs, BDRs, and Inside Sales Reps with a laundry list of benefits for Mimeo:

Direct Dials increased up to 70% from 30%.
Connection-rates soared, while cost-per-acquisition and cost-per-sale dropped dramatically.
20-year-old records were completely shattered,

And in 2019, Daniel's team did 300% of their quota.

Within six months of joining Mimeo, he successfully brought in $1.5M in new business alone... new big logo clients like Dollar Tree and Kohl's were acquired using Seamless, but Dan did not only acquire big whales using Seamless but was able to get direct dials with small clients who'd normally be unattainable!

Due to these efforts, January 2020 was the best month in company history in revenue!

One rep on his team brought in 37 new logo clients using Seamless; New accounts that had never used Mimeo before and enterprise-level businesses as well!

Additionally, February 2020 was the best February in Mimeo's History in 7 years and they had the best Q4 ever.

Having the ability to live in one platform and have one source of truth was absolutely critical to our success.

Former SDRs that moved into other positions within the company even brought Seamless with them, allowing them to carry out penetration and expansion opportunities. It's usage had spread massively throughout the company.