Here’s another edition of The Prospector: Actionable ideas and inspiration to help you prospect, push more deals, and drive profit in B2B sales.
(skip to the middle to jump right into the latest news and articles)
Let’s jump back in time to one of my favorite TV shows: Game of Thrones.
I’ve been binge-watching GOT for a second time, and when I think about the ruthless House of Lannister, they taught us...
5 valuable Lannister House lessons about winning (both in life and B2B sales)
1. “A Lannister always pays his debts” isn’t just a catchphrase. It’s about building a reputation.
Everyone knows the Lannisters as filthy rich, calculating, and—here’s the kicker—reliable.
“A Lannister always pays his debts” is their entire strategy and brand. And guess what? It works.
B2B sales are similarly all about consistency and reliability. Do you want people to trust you? Deliver every single time. No excuses.
Say what you’re going to do and then do it, just like the Lannisters, who had half the realm on their side simply because everyone knows they always deliver on their word. Just make sure you stay on their good side!
2. Tywin Lannister is a masterclass in customer and market analytics.
Now, here’s a guy who knows how to play the game. Master strategist. Always two steps ahead. And he never guesses or wings it. He’s got the intel, the resources, and the foresight to know his enemies’ next moves.
In B2B sales, you have to channel that Tywin energy. Know your customer, their pain points, their dreams, the whole shebang. Don’t just sell — solve. Predict their needs like Tywin predicts battle outcomes, and boom, you're the expert they didn't even know they needed.
3. Be as adaptable as Cersei Lannister…
–without killing anyone or doing anyone dirty, of course,
One minute, Cersei’s blowing up the Sept of Baelor. Next, she’s striking deals with the enemy.
It’s the same in B2B sales. Things change, budgets get slashed, decision-makers disappear, and priorities shift overnight.
But you? You’re ready for anything, just like Cersei. Never stuck in one way of doing things. Always ready to make a new move.
4. Channel Tyrion Lannister’s persuasive skills.
Now, Tyrion (my personal fave) is the smooth talker, the storyteller of the Lannisters. He knows how to work a crowd and spin a tale that makes people lean in. Those are the communication skills you need in sales.
Forget boring templatized pitches, where you plug a prospect’s name in. Turn your pitches into captivating stories! Paint a picture for your listeners that’s so vibrant they can’t help but buy. Make them feel something. Share those wins, those moments that make a prospect think, “Yeah, that’s what I want.”
5. Jaime Lannister’s redemption arc can show you how to overcome sales objections.
Jaime Lannister gets overlooked often, but don’t sleep on him. The man goes from Kingslayer to a sort of hero because he owns up and shows loyalty.
Think you can’t come back from a lost deal or a tough objection? Think again. Instead of giving up, keep building those bridges, being honest, and showing up. Keep proving your worth, over and over. That’s how you turn a "No" into a "Maybe," which eventually becomes a "Heck yes!"
Want to learn more sales tips? Visit the Seamless AI blog to find more free resources, good reads, and blog articles on the latest trends in the sales industry.
📕 Must-Reads
“I don’t care about AI”: Gregg Bernstein, the Director of User Research at Hearst Magazines, says we’re all focused on the wrong thing when it comes to AI. It’s not about the product or the solution. It’s about the people.
“How Work Became Toxic in 2024”: “The entire working world in 2024 seems to have a permanent case of the Mondays.” Why is that? This article explores the top five reasons why so many people hate their jobs.
“The Tech Industry Has Stopped Building Things Customers Want”: Consumers and businesses don’t want new technology. They want certain benefits of new technology. Find out what they are.
“Software is undergoing a pricing revolution”: Selling technology is like selling any other service. You sell real value and outcomes, not arbitrary metrics like per-headcount efficiency. Here’s what the GTMFund has to say about it.
💡 Nuggets of fun, wisdom, and memes
See what folks around the industry are saying. Join the conversation to make connections!
How to make better decisions when you don’t have all the information:
The key to increasing your luck tenfold
9 tips to get a 13% pick-up rate with your cold calls
6 misconceptions about continuous product discovery
🔥 What’s New at Seamless.AI
New to Seamless AI? Jump into our live daily webinars to get in-depth training on the platform!
Learn how to smash your goals, earn your spot in our President’s Club, and dive into must-have resources. Plus, bring all your questions. Our Q&A sessions are all about getting your questions answered in real-time. Join the live webinars for free today!
🗣️ Important Discussions You Don’t Want to Miss
ProductHunt: Are memes the key to a successful B2B product launch?
X: Is cutting costs easier than re-accelerating B2B SaaS growth?
Video: A crash course in IPO valuation
Indie Hackers: Everything you need to know about OpenAI’s new model
🗓️ Events You Don’t Want to Miss
Looking to prospect in person for industry-specific conferences or events? We've got you covered.
Here are some of the latest conference lists for different industries you’ll want to save for the 2025 event calendar.
Publishing industry: 100+ Book Conventions for 2024-2025 (Fairs, festivals, workshops)
Healthcare industry: 70+ Medical Conferences in 2025
Marketing industry: 29 Must-Attend Marketing Conferences 2024-2025
Gaming industry: Top 38 Gaming Conventions and Esports Events 2024-2025
Don’t see your industry? No worries! We’ll update you with the latest conference lists for other top industries. Stay tuned for the next newsletter for more conference and events lists.
