Sidney here from the Content Team at Seamless.AI! You’re reading The Prospector, the hottest source for B2B SaaS insights! Keep scrolling and see what the industry is buzzing about this week.
In this week’s edition of The Prospector
Executing Sustainable Sales Ops
Will AI Make Your Tech Job Obsolete?
Forbes Named Seamless.AI a Top Startup Employer!
I had a lazy Saturday last week and I decided to hop on Netflix. As I was scrolling, I had a random flashback (á la Raven Baxter) to when Netflix used to offer rental DVDs to compete with Blockbuster. When Netflix came on the scene, no one thought Blockbuster would fall because they were THE at-home entertainment industry giant. But Blockbuster never met the demand for no-frills digital entertainment, and they crashed as fast as they grew.
If there’s one lesson we should learn from Blockbuster, it’s: Sustainability.
Sustainability doesn’t just mean sipping drinks through paper straws, (but you can do that too if you care about the planet).
💡Sustainability sales ops = More efficiency, lower costs, and bigger growth. Make it a priority.
In sustainable sales ops, data is your best friend. It keeps your strategy sharp and your pipeline strong. Sales intelligence tools like Gong and LinkedIn Sales Navigator enhance your data, giving you the insights to target the right prospects and stay ahead of the competition.
Three ways to start optimizing your sales ops sustainability:
Align your sales ops and marketing messaging. Don’t market your product as the answer to all your prospects’ problems, and then when they hop on a demo, they’re disappointed because the marketing was misleading. Sustainable sales ops is all about ethics, so make sure your value proposition is transparent and cohesive across channels. And carry out regular sales training and enablement. Make sure you define revenue goals. Break them down into sales KPIs and measure, track, and optimize.
Overhaul your sales process and look for redundancies, manual labor, and busy work (use AI like Seamless to automate that). Sustainable sales ops is all about a streamlined, high-impact process. Cut the clutter and focus on what moves the needle. Your reps should focus on money-making moves for the business, not wasting time on low-value tasks.
Slow but gradual long-term gains are key to sustainable sales ops, not fast and volatile growth. Think of your business as a roller-coaster. You want the most boring ride in town: No steep climbs or drops, just consistent climbing because in business. Spikes in sales and internet traffic, and overnight success are great in the short-term, but how will you sustain that over the next year? Two years? Ten?
Take heed of business tragedies like Blockbuster Video, and trust us when we tell you that a steady pace wins the race.
AI Tip of the Week
Are you worried AI will take your job in the future? Are we overestimating its greater impact?
We’re learning from Medium that when you try to predict the impact of AI; context is everything.
“Who profits from replacing workers with AI? Big tech companies, for one, who are also building or investing in a lot of these tools, and thus behind a lot of the hype.”
AI isn’t taking your job (yet), but here’s why we’re underestimating AI’s impact in the long term.
Must-Reads
Google and Meta’s Internal Memos Were Leaked: This Is What We Discovered
Forbes Named Seamless.AI a Top Startup! Check Out How We Ranked
Why Software Investment Is Scarier Than You Think
