.png)
Began Building Real Relationships
Richard McSweeney is the IT Services Practice Director for CTN Solutions in Blue Bell Pennsylvania. CTN Solutions provides clients the necessary IT services to ensure each company's success. CTN Solutions has been helping people with all their IT needs for nearly 25 years.
Richard has worked in IT staffing for over 30 years, he started at CTN in December of 2019. He and his team decided to kickstart an IT staffing practice within CTN, increasing their need for leads. Just weeks after starting their new initiative, COVID struck the world. With the new wave of working conditions in full-swing, Richard and his team ran into a variety of new problems.
If you're calling office phones and people are at home chances are they're not picking up the phone.
He found it increasingly difficult to find contact information for decision makers. They were losing valuable time prospecting leads that didn't lead to sales. When Richard realized he needed a new way to find clients, he decided to take action...
We were trying to figure out, 'How do we broaden our base?' I mean your own referral market only goes so far even if you've been in the business for quite awhile.
.png)